I have been involved with Beauty Without Cruelty since 2016.

Beauty Without Cruelty ( South Africa )  was stablished in 1975, and have been defending animal rights in South Africa for almost 50 years, acknowledging  that much work remains in the fields of vivisection (animals used for medical research / testing), animals as entertainment, factory farming, cosmetic testing and the exploitation of wildlife.

Animal rights is the philosophy of allowing non-human animals to have the most basic rights that all sentient beings desire: the freedom to live a natural life free from human exploitation, pain and suffering, and premature death. This is what the animal rights movement is about; it is not about working for equality between human and non-human animals.

Beauty Without Cruelty's primary objective is to educate and inform the public about the exploitation, abuse and suffering of animals and to offer humane,  non-animal alternatives to replace cruel and harmful lifestyle choices. They receive no government or lottery funding and rely entirely on the generosity of  supporters to continue advocacy work for animals. Beauty Without Cruelty means living without cruelty.

Cruelty Free Brands and Products : http://www.humaneguide.co.za

Do know more about Beauty Without Cruelty and to get involved visit : www.bwcsa.co.za